Fake? Or not? This playful Gucci collection pokes fun at counterfeit culture
Simulated products are a real event in the luxury industry, just fashion business firm Gucci has found a cheeky way to vanquish counterfeiters at their own game. Creative managing director Alessandro Michele is known for his maximalist creations, only the Simulated Not collection is perhaps Gucci'south boldest one however.
Emblazoned on either side of shoes, outerwear, scarves and other accessories are the words "Faux" and "Not" in xanthous, forth with a bicolour stripe in green and crimson.
The "Gucci Simulated Non" motif was first seen on the runway at the Gucci Autumn/Winter 2020-21 men's manner testify. Information technology draws inspiration from the appropriation of logos that began in the 80s and has since become part of the linguistic communication of streetwear.
The simulated Gucci logo with bicolour stripe was first seen in the 80s, and this latest drove from Gucci is a playful, tongue-in-cheek commentary on the idea of imitation.
It'southward not the first fourth dimension that Gucci has done this either. In 2017, models at Gucci's Spring/Summer bear witness walked the runway with clutches, bags and other accessories printed proudly with the word "Guccy", reflecting a trend where imitation goods feature misspelled names. Since then, the logo has featured in several collections.
The 2-sided utilise of the Fake Not lettering has as well been applied to baggage in the collection, where beige-ebony GG supreme material has been used equally a base of operations with brown leather trim. An East/West peak-handle tote, backpack, belt purse, medium-sized duffle, small, hard suitcase and difficult beauty case all come in this material and all feature the vertical red-green bicolor stripe, with the give-and-take "Imitation" on one side and "Not" on the other.
The aforementioned design adorns small leather goods including wallets, a pouch and a cosmetics case.
Gucci has become a victim of counterfeit culture, and the Fake Non collection is indeed a clever mockery of the upshot. The question is – would anyone be assuming enough to stone the drove?
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/gucci-fake-not-collection-236611
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